School Fundraising for new Sports Centre
"The whole school fundraising ‘join in’ concept has worked so well and helped to provide real cohesion between the different parts of the campaign, as well as creating a very strong brand image. And the brochure has been very well received."
Brief
We want something really different to support our campaign, reflecting our brand and all the marketing material you have developed. It must appeal to everyone and echo our sport for all policy. Nothing to expensive, there’s a limited budget and we don’t want to create the wrong impression anyway. We want to really engage with our audience and stand out.
Direction
The ‘join in’ school fundraising campaign engaged with people in a surprisingly simple but effective way. The theme was used on an informative, soft sell brochure/mailer. Included in the brochure was a theme branded pencil encouraging the recipient to join in the fun! A highly effective and memorable fundraising campaign that combined wit with perfect brand positioning.
